Done right, Internet Marketing Search engine optimisation, or SEO as it is commonly know, should not only attract visitors to your website, but attract the right visitors. Below are a few techniques…
Page Title
Keywords in the page title are very important consideration for SEO. Page titles are at top of the browser and should be under 70 characters with a maximum of 3 long-tail keywords in the page title. The most important (or most searched) keyword should be first and each keyword should be separated by pipes which are | or hyphens – or Google also says spaces or commas are also acceptable, they say only underscores are unacceptable. Another thing to mention about page titles is to make sure you use a different title on each page of your website.
URL
Along with page titles, keywords in URL’s are very important. Given the most important keyword included in the page title should be the most important keyword, ideally the URL should contain the first keyword used in the title. The format of the URL is to separate the words with dashes for example:
www.example.com/internet-marketing-services
Keywords
On each web page there should be a maximum of 2 or 3 keywords most regularly used that are on the subject of the page – in Search Engine Optimization terms this is keyword density. Also, you don’t want the keywords to be about totally different subjects, this can only confuse search engines. You need to be focused and clear what the page is about, hence the keywords being on the same topic. If you can identify more than 2 or 3 keywords on each page then think about separating them onto a new web page.
Keyword Format
For good SEO, keywords should be used at least three times in the text, e.g. near the top, in the middle and at the end of the page, and should be bold or underlined at least once to make it more noticeable to search engines. The keywords can also be hyperlinked to either relevant internal pages or external pages.
Word Count
There doesn’t appear to be a definite answer to this question, one person will argue more word another less as a 50 word page can outperform a 500 word page if optimized well. However, if there are too few words there may be less chance to put keywords in and optimise well, and equally if there are over 500 words on a page then the keywords may get diluted in amongst too much content. If an article is very long then there may be an argument to split the article onto 2 or more pages, which would potentially be more advantageous as a website with higher number of relevant pages can perform better than a website containing few pages.
For 5 more tips read our other Search Engine Optimization post.